- To provide free resources, information and support that Hispanics and Latinos need to succeed in the United States.
- To create an online community where Hispanics and Latinos living in the United States can gather, support and encourage each other in our journey to success.
- To celebrate our culture and pass on the beauty of our heritage.
Latinos and Hispanics succeeding in the US while celebrating our culture and passing on the beauty of our heritage.
To build an online community specifically tailored for us – Hispanics and Latinos living in the United States:
- A community that understands what it feels like to have your feet in one country and your heart in another.
- A community where we can easily find and share ways to pass our cultural pride and heritage to our children while successfully raising them in the US.
- A community where we can celebrate our cultural heritage and traditions through sharing recipes, favorite holiday traditions, memories from back home, etc.
- A community where we can support and uplift each other and feel comfortable sharing the challenges and triumphs unique to being Hispanic and Latino living in the US.
- A place where we can laugh at our in-jokes and speak in Spanish, English or Spanglish when we feel like it. Our online home where we feel safe, seen and understood. No explanations necessary.